Nokia is still one of the most loved
brands in India, and Indians are quite music loving people. Nokia
understood that massive business opportunity few years back and before
the competition, launched Nokia OVI Music services globally and in
India. Back then Nokia was the only mobile manufacturer invested heavily
in Entertainment and Music services in India. Yes, world had Apple
iTunes but in India Nokia Ovi Music was the only service with massive
tie-ups with majority of Music Labels, Artists, Copyright Owners, etc.
Nokia Dropped the OVI branding and their Music services renamed to Nokia
Music.
Nokia Music Service became stealthy
killer weapon for company, thanks to the massive music content available
for absolutely free to Nokia Music Unlimited Customers. Yes that too DRM free
with option to download high quality 256Kbps MP3 tracks directly from
Nokia Music website or Nokia Music Player. Except Apple’s iTunes, there
is not a single Music service available in India even today which
provides more than 20 million tracks with huge regional content with
tie-ups to almost every local and global Music Label. But here is the
twist, iTunes does not give even a single track for free to Apple
customers when they buy iOS device! But under Nokia Music Unlimited, the
entire global catalogue of more than 26 million tracks is available
absolutely free to the customers of a new Nokia device. In India we
still have NMU services active and is bundled with Nokia Asha and Nokia
Lumia devices.
- Play Me is a personalized mix inspired by your unique music profile
- Thumbs up / Thumbs down to help refine your music profile
- Share mixes with your friends on Facebook, Twitter or by email and SMS (This feature is not available in India at this moment)
- New name and a new look to make it even easier to use
- More simplified search feature
- Nokia Music Store integrated inside Search feature.
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